Audiovisual piece

Boost your digital presence with content curation

Do you know what content curation is?

It is a key strategy in the digital world that is transforming the way in which SMEs and freelancers relate to their online audiences.

In short, it involves the selection, organization and sharing of valuable and relevant information with your target audience.

22 Feb 2024. 12:35
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  • SME maturity
    All
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Digital strategy

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Do you know what content curation is?

It is a key strategy in the digital world that is transforming the way in which SMEs and freelancers relate to their online audiences.

In short, it involves the selection, organization and sharing of valuable and relevant information with your target audience.

Why should you consider content curation in your digital strategy?

  • Save time and resources: instead of creating content from scratch, you can leverage existing material that is relevant to your audience.

  • Enhanced brand authority: allows you to demonstrate your expertise and knowledge in your field by selecting and sharing high-quality content.

  • Audience engagement: by providing your audience with current and valuable information on a regular basis, you maintain their interest and engagement, which in turn strengthens the relationship with your followers.

 

3 tips for effective content curation

  1. Define your target audience: before you start, clearly identify who you are targeting. This will help you select content that is relevant to your audience.

  2. Use curation tools: there are many tools available, such as Feedly, Pocket and Flipboard, that allow you to find and organize content more efficiently.

  3. Diversify content: vary the type of content you share. For example, you can include articles, videos, infographics, podcasts to keep your audience interested.

Don't underestimate the power of content curation in your online strategy!

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