Find out what a buyer persona is and how to create one!
Find out what a buyer persona is and how to create one!
Introduction
Design an effective marketing strategy by defining your ideal customer.
Development
What is a buyer persona?
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It is a semi-fictional representation of our ideal consumer.
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It’s also an archetype of the consumers of our products or services.
What is the importance of buyers persona?
They help us by:
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Defining the audience we want to attract and convert.
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Gaining a deeper understanding of our target audience.
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Targeting marketing specific actions for each of them.
How to create a buyer persona?
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Determine what information you need.
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Collect the data.
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Differentiate between different customer profiles.
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Tell the story of your buyer persona.
What does a buyer persona profile include?
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Name.
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Socio-demographic characteristics.
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Personality description.
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Interests and objectives.
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Pain points and challenges.
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Purchasing and consumption preferences.
Conclusion
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You now have all the elements to create a buyer persona.
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Use them and give your marketing strategy a boost!