• What is UX strategy?

It is the abbreviation for User Experience and refers to the experience of users on a website.

For a SME, it can mean:

1. An opportunity to enhance customer satisfaction.
2. The chance to create a competitive advantage.
3. The ability to foster customer loyalty.

• Basic concepts about UX:

1. Usability: it refers to the ease with users can find a product or service on a website.
2. Accessibility: it involves meeting a set of conditions for all people can navigate on a website.
3. Functionality: it refers to the technical capabilities of a website to deliver its services efficiently.
4. A/B Testing: it is a way to compare two different versions of a website to identify which one may offer better results.
5. UCD: acronym for User-Centered Design, which refers to creating the design of a website focusing on users' needs.
6. Information architecture: it is the way of organizing and labeling the content of a website to facilitate users' navigation.

Are you ready? Start improving the user experience on your website now!