In an increasingly digital environment, SMEs need to understand the new concepts that are transforming the way they do business. This glossary brings together the main terms from the digital ecosystem and artificial intelligence that help companies innovate, optimize processes, and better connect with their customers.
Below are five practical recommendations to increase participation rates:
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In an increasingly digital environment, SMEs need to understand the new concepts that are transforming the way they do business. This glossary brings together the main terms from the digital ecosystem and artificial intelligence that help companies innovate, optimize processes, and better connect with their customers.
Below are five practical recommendations to increase participation rates:
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Agnetic AI
Artificial intelligence capable of acting autonomously to perform tasks such as responding to customer service emails without constant supervision. It helps save time and improve productivity.
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AI Listening
Using AI to analyze online conversations and mentions about a brand. This allows us to understand our digital reputation and improve customer service.
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Feature Snippet Hosting
Optimize content to appear in Google's featured ads ("position zero"). This way, you can increase visibility and web traffic without paying for advertising.
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GEO (Digital Geolocation)
Using location data to personalize experiences or ads. Improve targeting and attract local audiences.
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Conversational Interface
A system that allows you to interact with a company via chat or voice (chatbots, assistants). It improves 24/7 customer service.
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Promp Engineering
Technique for designing effective instructions to get better responses from AI. Optimize the use of AI tools in marketing or communications.
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Zero-click Search
Searches where the user gets the answer without clicking on any links. This drives the need for direct, optimized information on your website.
Digitalization isn't just a trend, it's an opportunity! Start incorporating these tools today and help your SME grow in the digital environment
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