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Find the perfect format to boost your SME's social media
Every social network has its own ideal format and preferred audience. Combining different types of content will maximize reach on each platform.
08 Apr 2025. 11:41
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Every social network has its own ideal format and preferred audience. Combining different types of content will maximize reach on each platform.
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But what can we find on each one?
- Facebook & Instagram: Photos, videos, carousels.
- Twitter: Texts, images, links.
- LinkedIn: Articles, professional publications.
- TikTok: Creative and short videos.
Types of content and advantages for SMEs
- Video: Increases interaction and reach.
- Products or tutorials.
- Carousel: Encourages interaction.
- Multiple images or products
- Post (Image or Text): Quick and easy to create.
- Updates or promotions.
- Story: Ephemeral and quick impact content; increases visibility and encourages immediate interactions.
- Promotions or news.
Some tips for choosing the right format are the following:
- Get to know your audience
- Try different formats
- Adapt the content to the channel
Take advantage of these tips and start creating content to boost your social networks!
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