Having a professional account on Facebook is the first step to giving your business visibility on social media. Below, we present a practical step-by-step guide to creating one, along with some key tips.
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Having a professional account on Facebook is the first step to giving your business visibility on social media. Below, we present a practical step-by-step guide to creating one, along with some key tips.
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Create an account: Access Facebook and create a business or brand page.
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Fill in the main details: Such as the name or category of activity.
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Complete the remaining information: contact, location, opening hours…
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Add images: For the profile picture (logo) and cover photo for both computer and mobile devices.
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Publish initial content: Welcome messages, promotions, or products.
How to gain greater visibility
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Optimise your profile: Use keywords and complete all fields.
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Publish valuable content: Tips, news, testimonials...
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Use Meta Business Suite: To access metrics and schedule posts.
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Manage reviews: Positive ratings build trust.
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Respond to messages: To improve the business´s image.
Connect with your community and grow your brand!
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