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Main Differences Between UX and UI

In digital product design, it is crucial to consider both the overall user experience and the appearance and functionality of the interface.

27 Dec 2024. 11:33
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  • SME maturity
    Middle
    Topic
    1. UX/UI
    2. Competencias digitales
    Scope to digitize
    1. Digital strategy

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In digital product design, it is crucial to consider both the overall user experience and the appearance and functionality of the interface.

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Main Differences Between UX and UI
  • Learn What It’s About: 

UX (User Experience): This is the overall experience of the user when interacting with the brand. The goal is to make it as satisfying as possible. 

UI (User Interface): These are the visual elements of the page with which the user interacts. It should be simple and understandable.

  • How to Develop Them: 

 

- UX:  

  1. Research, whether through interviews, competitor analysis, or creating representative profiles, is the first step. 

  2. Develop a customer journey from landing on the page to purchasing the product or service. 

  3. Create a prototype that will be tested and adjusted as defects are discovered. 

  4. Repeat the process regularly. 

 

- UI:  

  1. Selection of colors, typography, icon design, and creation of graphic elements. 

  2. Choose key elements and create several prototypes that will be tested by users. 

  3. Establish style guides and templates to streamline and standardize the creation of new pages and components. 

Remember that before designing a page, you need to think about the needs and habits of your audience. 

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