SMEs have numerous digital channels to connect with their audiences.
One of them are newsletters, here is what they are all about!
SMEs have numerous digital channels to connect with their audiences.
One of them are newsletters, here is what they are all about!

The importance of having a newsletter
You will be able to keep your audience informed about news, activities and promotions of your business, in addition to personalising the content according to their interests.
Platforms you can use to send a newsletter
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Mailchimp: free and paid version.
Features:
- Customisable templates.
- A/B testing.
- Multi-channel support (SMS, social networks, etc.)
-
Brevo: free and paid version.
Features:
- Intuitive interface.
- Template library.
- Campaign performance reports.
-
GetResponse: free and paid version.
Features:
- All-in-one online marketing platform.
- Perfect for growing businesses.
- Artificial Intelligence integration.
-
MailerLite: free and paid version.
Features:
- Drag and drop editor.
- Allows you to create landing pages and websites.
- Automatic retargeting campaigns.
Choose the platform that best suits your needs and connect with your audience.