What types of Paid Media exist?

If you're looking for a way to boost your business, this infographic is for you. We show you the different types of Paid Media!

15 Apr 2024. 10:28
1 min. of reading
Published by
Imagen colaborador
Logo Acelera pyme
Acelera pyme

Términos de uso

You can use the resource for personal or informative use with attribution to the entity red.es following our terms of use.

Tags

  • SME maturity
    Middle
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Commercialisation

Compartir infografía

If you're looking for a way to boost your business, this infographic is for you. We show you the different types of Paid Media!

Image
What types of Paid Media exist
  • What is Paid Media?

It is a marketing strategy that involves making an economic investment to promote your ads on internet.

It allows you to:

  1. Increase the visibility of your business.

  2. Reach a specific audience.

  3. Increase visits to your website.

  4. Determine the return on investment (ROI) of your campaigns.

 

  • What types of Paid Media exist?

  1. Search Engine Marketing (SEM): it refers to advertising that is done to appear on search engines like Google or Yahoo.

  2. Social Media: it involves investing in optimizing ads on platforms like Facebook, Instagram, X or TikTok.

  3. Display: these are graphic ads such as images, audio or videos that appear on web pages.

  4. Integrated Advertising: it is a strategy that involves incorporating content naturally into a platform.

  5. Video Marketing: it refers to ads displayed before, during and after video playback on platforms like YouTube.

  6. Mobile Advertising: it refers to investment made to display ads in mobile or tablet applications.

Are you ready to create your first campaign? Get ready to promote your SME!

¿Te ha gustado este contenido?
( 3 )