If you're looking for a way to boost your business, this infographic is for you. We show you the different types of Paid Media!
If you're looking for a way to boost your business, this infographic is for you. We show you the different types of Paid Media!
-
What is Paid Media?
It is a marketing strategy that involves making an economic investment to promote your ads on internet.
It allows you to:
-
Increase the visibility of your business.
-
Reach a specific audience.
-
Increase visits to your website.
-
Determine the return on investment (ROI) of your campaigns.
-
What types of Paid Media exist?
-
Search Engine Marketing (SEM): it refers to advertising that is done to appear on search engines like Google or Yahoo.
-
Social Media: it involves investing in optimizing ads on platforms like Facebook, Instagram, X or TikTok.
-
Display: these are graphic ads such as images, audio or videos that appear on web pages.
-
Integrated Advertising: it is a strategy that involves incorporating content naturally into a platform.
-
Video Marketing: it refers to ads displayed before, during and after video playback on platforms like YouTube.
-
Mobile Advertising: it refers to investment made to display ads in mobile or tablet applications.
Are you ready to create your first campaign? Get ready to promote your SME!