What types of Paid Media exist?

If you're looking for a way to boost your business, this infographic is for you. We show you the different types of Paid Media!

15 Apr 2024. 10:28
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Tags

  • SME maturity
    Middle
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Commercialisation

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If you're looking for a way to boost your business, this infographic is for you. We show you the different types of Paid Media!

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What types of Paid Media exist
  • What is Paid Media?

It is a marketing strategy that involves making an economic investment to promote your ads on internet.

It allows you to:

  1. Increase the visibility of your business.

  2. Reach a specific audience.

  3. Increase visits to your website.

  4. Determine the return on investment (ROI) of your campaigns.

 

  • What types of Paid Media exist?

  1. Search Engine Marketing (SEM): it refers to advertising that is done to appear on search engines like Google or Yahoo.

  2. Social Media: it involves investing in optimizing ads on platforms like Facebook, Instagram, X or TikTok.

  3. Display: these are graphic ads such as images, audio or videos that appear on web pages.

  4. Integrated Advertising: it is a strategy that involves incorporating content naturally into a platform.

  5. Video Marketing: it refers to ads displayed before, during and after video playback on platforms like YouTube.

  6. Mobile Advertising: it refers to investment made to display ads in mobile or tablet applications.

Are you ready to create your first campaign? Get ready to promote your SME!

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