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What's new at Made On YouTube 2025 for creators and SMEs

Monetization, connection, and creation are the new enhancements promised by the new AI-powered tools unveiled by YouTube. The event marks the beginning of its vision for the next 20 years, focusing on facilitating creative processes and strengthening the relationship between creators, brands, and audiences.

Below are some of the event's highlights:

02 Jan 2026. 10:13
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  • SME maturity
    All
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Support processes

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Monetization, connection, and creation are the new enhancements promised by the new AI-powered tools unveiled by YouTube. The event marks the beginning of its vision for the next 20 years, focusing on facilitating creative processes and strengthening the relationship between creators, brands, and audiences.

Below are some of the event's highlights:

Image
YouTube
  1. AI built into Shorts

  • Veo 3 Fast: Generate backgrounds or clips with sound.

  • Edit with AI: Transform raw material into drafts.

  • Dialogue: Converts voices into music tracks.

  1. YouTube Studio revamped

  • Ask Studio (conversational assistant with insights).

  • A/B testing for titles and thumbnails.

  • Self-dubbing with lip sync.

  • Collaborative tools for creators.

  1. Innovations in live streaming & podcasts

  • Simultaneous horizontal/vertical broadcast.

  • AI-generated featured clips.

  • Live interactions (reactions, games).

  • Automatic video creation from audio for podcasts.

  1.  Monetization and integrated trade

  • Inserting branded links into Shorts.

  • Dynamic advertising segmentation.

  • Automatic product labeling.

  • Improvements to YouTube Shopping.

  1. Content protection and image use

  • Lookalike detection tool that alerts if a creator's facial image is used in AI-generated content.

Turn your ideas into engaging content. Use YouTube's new features to grow your SMB in the digital world.

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