0% spam: respect and build loyalty with your store's audience

The newsletter, a simple way to reach your customers

Nowadays, there are many ways to connect with audiences, and thanks to technology and digital strategies, you can create a website, open social media accounts, or, for example, participate in a marketplace to reach new consumers and expand the horizon of your sales.

However, if there is one tool that achieves good results, it is the newsletter. This digital marketing strategy allows you to regularly send relevant and updated content to a list of subscribers via email. According to a study by Sale Cycle, email marketing is one of the most cost-effective ways to promote your business, offering a return on investment of €32 for every euro invested.

For a small business, having a strategy like this entails a series of advantages, such as:

1. Maintaining contact with current and future audiences.

2. Generating traffic to your website and social media.

3. Promoting your products and services.

4. Building your business's image.

5. Gathering data on your subscribers and, therefore, on the people who are interested in your business.

6. Analyzing results easily.

However, once you have reached your customers, your next goal should be to retain them. For this reason, below we explain how to take care of them so that they continue to choose your business.

Email marketing offers a return on investment of €32 for every euro invested.

0% spam, a way to care for your subscribers

Attracting new customers is appealing, but getting them to return is challenging given the vast array of options in the market. In fact, according to data from Hubspot, retaining and fostering customer loyalty costs at least 5 times less than attracting new ones.

This is one of the main reasons why it's always beneficial to opt for a 0% spam strategy. This term refers to an email that is free from unwanted messages and allows audiences to have a clean inbox that always aligns with their interests.

If you have a small business and want to contact your customers through this channel, this strategy allows you to promote the well-being of your subscribers to enhance their interest and, moreover, build trust.

Do you want to know where to start? We can help you!

Tips to reduce spam

As you have seen, the commitment to eliminating unwanted emails in your newsletters is essential to gaining the trust of your customers.

Here are some tips you can start implementing:

1. Be transparent: before audiences join your newsletter, clearly explain what type of content they will receive. This allows them to know if what you offer aligns with their interests.

2. Remove inactive accounts: keep your subscriber list organized and regularly review who is not opening your emails. This way, you can stop sending them emails and improve your results.

3. Send relevant content: analyze the preferences of your target audience and offer them interesting posts. Avoid promoting products and instead share tips or news related to your industry.

4. Segment your audience: divide your subscribers into groups and personalize the newsletters you send. This allows you to cater to their needs and make them feel like you offer what they are looking for without any obligation to purchase.

5. Provide subscription cancellation options: provide a visible link where everyone can cancel their subscription. This provides them with peace of mind and also helps to generate a positive image of your business.

Additionally, it is recommended to show an ethical commitment to subscribers when writing texts and creating visual content to avoid sensationalism.

And remember, all newsletters must comply with the General Data Protection Regulation.

Are you ready to join the 0% spam and build customer loyalty? Learn new ways to promote digitalization in our SME with our content section.