Are you in tourism? Attract new customers with inbound marketing

Tourism sector: key in Spain

You probably already know that tourism is one of the most prosperous sectors in our country. But did you know that in 2023 more than 85 million international tourists visited Spain and generated 108.662 million euros?

Thanks to digitalisation, these people have the opportunity to get information before making a trip, get to know the most iconic places in their destination, find the plans that best suit their tastes and even discover the best restaurants in the city. All from your computer or smartphone.

If you work in tourism, all this opens up a wide range of possibilities for your company, as you can turn tourists' doubts into an opportunity to showcase your business and become a benchmark in the sector thanks to inbound marketing.

Do you want to know what this strategy consists of and how you can get the most out of it for your company? Keep reading this article and you will find out.

Inbound marketing: creating content for the tourism sector

In the digital era, where websites and social networks play a fundamental role in our daily lives, creating content for these platforms is essential to position your business in the market. And, in the tourism sector, this strategy can be key.

Inbound marketing is a methodology that consists of attracting, converting, closing and building customer loyalty through the creation of content. It is a powerful tool that allows you to connect with people effectively.

For an SME dedicated to the tourism sector, this strategy can be a key factor:

1. Increase your online presence by creating relevant travel content for both search engines and social media that allows users to find your business.
2. Generate trust among users, by showing yourself as a company with experience and knowledge in the sector that knows the ideal plans for each type of person.
3. Get to know your audience better, thanks to the possibility of obtaining relevant information about the people who visit your website and personalise their experience in your business.
4. Detect new opportunities, through the analysis of your own campaigns or suggestions from your followers through reviews or comments on social networks.

Frase destacada:

In 2023, more than 85 million international tourists visited Spain and generated 108.662 million euros.

Tips for creating content for your tourism SME

Now that you know the importance of inbound marketing and how it can help you if you're in tourism, it's time to discover the content you can create to pique your audience's interest. Take note of these tips!

1. Articles: open a blog on your website and write posts in which you talk about different topics, for example, places to visit in a specific city. You can add keywords that will help you to position your articles in search engines or links to other websites to improve the information you offer.
2. Videos: create audiovisual pieces that allow users to get to know a place in a visual and eye-catching way. You can use short videos to share them on your social networks and improve the reach of your publications.
3. Image galleries: use photographs to show the most iconic spaces of a destination. You can add a specific space on your website or share them on your social networks to offer your followers the possibility of getting to know a place.
4. Infographics: layout visually attractive content to offer information to people who are going to visit a city. For example, you can share the services your company offers or the 10 most iconic places to visit in a city.
5. Reviews: set up a space on your website so that your customers can share their feedback about your business after their experience there. You can embed the reviews on your social media or travel platforms.
6. Newsletter: share the most relevant content about your business through a newsletter sent by email to your subscribers. You can segment your customers into different groups and offer them exclusive content or promotions for their trips according to their preferences.
7. Travel guides: offer a document with more detailed and practical information about a destination. You can add specific activities or services, such as leisure clubs or restaurants, and offer them as exclusive content for users who register on your platform.
8. Interviews: set up conversations with customers, experts or managers of other businesses to learn about their experience and the secrets of a city. You can do them in streaming format on social media platforms or in a podcast.

Remember that the main objective of this content, in addition to attracting your potential customers, is to build customer loyalty so that they continue to maintain a relationship with your business and choose to use your services again in the future. So that you become their new travelling companion.

If you want to learn about new techniques or tools to boost digitisation in your business, join our LinkedIn forum ‘Trends and news to digitise your SME’, where you can connect with other SMEs and freelancers to share your opinion.