Audiovisual and accessible content, catering to all audiences

Digital accessibility as a path towards equality

Beyond legal requirements, adapting audiovisual content for all audiences—including those with sensory or cognitive disabilities—broadens reach, enhances user experience, and reinforces a brand’s commitment to inclusion.

Accessibility factors such as subtitles and narration remove barriers, promote inclusion, and expand content reach to diverse audiences. They also improve viewing time and search engine ranking.

Key points for creating accessible content

1. Subtitles

Importance of its implementation

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  They facilitate comprehension in noisy or silent environments.

• They improve accessibility for people with hearing impairments.

• They increase SEO by making content easier to index.

• They boost audience retention, as 80% of viewers prefer videos with subtitles.

   

Tools

There are multiple tools to generate subtitles automatically:

• Wondershare Filmora:  an AI-based automatic subtitle generator with high accuracy and multilingual support.

• Kapwing: produces subtitles with 99% accuracy and allows online editing.

• VEED.IO: offers automatic subtitles with 99.9% accuracy and customization options.

• SubtitleBee: generates instant AI subtitles with export options.

• Canva: includes easy-to-use subtitles adding and editing tools.

Step-by-step implementation:

1.  

   Upload the video: upload the file to one of the mentioned platforms.

2. Enable the subtitle generator: select the automatic subtitles option, which uses AI to transcribe the audio.

3. Review and edit: correct transcription errors and adjust timing or style.

4. Export: download the video with embedded subtitles or as an SRT file for other platforms.

    

Customise your video subtitles:

With tools like Filmora, you can customise subtitles by adjusting:

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  Font and size: to improve readability.

• Colour and background: to ensure contrast, essential for people with visual impairments.

• Position: place subtitles in areas that do not obstruct the visual content.

• Style: add effects or animations to align with the video’s aesthetic.

   

2. Narration and audio description

Importance of its implementation

• It allows blind or visually impaired people to understand key scenes.

• It enriches educational, institutional, or promotional videos.

• It improves comprehension of technical and narrative content.

Tools and AI Integration

• Wondershare Filmora: integrates AI-based text-to-speech tools to generate automatic narration in multiple languages and tones.

• Lovo.ai: the world’s largest AI voice library, adaptable to different sectors, capable of mimicking emotions and generating AI-written texts.

• Adobe: Adobe’s suite enables adding voice-overs to videos, adjusting variables such as tone and language.

Step-by-step implementation:

1. Create a script: write a detailed description of key visual elements.

2. Use AI for narration: upload the script to tools like Filmora to generate the voice-over automatically.

3. Synchronise with the video: adjust the narration to the video timing for smooth integration.

4. Review and export: check narration quality and export the video with the audio track included.

As you have seen, adding accessibility features to videos is a simple process that can bring great benefits, improving brand awareness.

For more information on digital accessibility and the different applications of AI, visit our content section!