Do you have a beauty salon with fewer than 3 employees? These digital tools will help you
Most beauty salons have already implemented some form of digital technology to offer better service. These tools have proven indispensable for boosting the productivity of small businesses.
But if you're one of those who hasn't yet digitized your business, don't worry. In this article, we summarize the main tools you can implement to take the first step towards digital transformation. Keep reading!

Among the most relevant technologies for beauty salons, we find everything from appointment management systems and CRMs to digital marketing tools and data analysis. These not only improve efficiency and visibility but also allow salons to offer a personalized customer experience.
Among the new trends in the beauty sector, solutions like digital loyalty programs stand out, offering classic discounts and rewards, but also the option to donate to charity causes, related or not to the beauty industry. The use of artificial intelligence for product and service recommendations also stands out.
In this article, we present four essential tools for beauty salons in 2025. Take note!
Tool 1: CRM for Customer Management
A CRM (Customer Relationship Management) is software that helps manage customer relationships, storing relevant information, such as contact details and product and service preferences.
It also allows you to track interactions with customers, such as calls, emails, and meetings, facilitating more effective and personalized communication.
Benefits:
- Improves organization and tracking of customers.
- Facilitates personalization of communication and promotions.
- Enhances customer relationships and retention.
Use Cases:
- Appointment management: avoiding overbooking and ensuring all customers receive timely attention.
- Service history: including dates, products used, and personal preferences.
- Feedback and reviews: to improve service quality and customer satisfaction.
Examples of Programs:
- HubSpot CRM: Offers real-time notifications when an email is opened or users visit your website, allowing real-time tracking. It has a free version with some feature limitations.
- Zoho CRM: Includes workflow automation for up to 5 routine tasks in the free version available for up to 3 users.
If you want to know more about CRMs, we share this monograph with you.
Tool 2: Appointment Management Programs
Nowadays, it's essential to implement these programs in beauty salons. To manage and organize appointments efficiently, automating this task minimizes errors and the time dedicated.
With these programs, salons can optimize their schedules, ensuring no scheduling conflicts and maximizing resource use. It also facilitates the collection of data on customer preferences and history, allowing for a more personalized service tailored to their needs.
Benefits:
- Facilitates appointment scheduling and rescheduling.
- Reduces wait time and queue abandonment.
- 24/7 availability.
Use Cases:
- Booking appointments online.
- Automatic appointment reminders.
- Cancellations and rescheduling.
Examples of Programs:
- Acuity Scheduling: Allows clients to self-schedule appointments, with automatic confirmations and reminders. It offers a 7-day trial but does not have a free version.
- Booksy: Integrates a card reader with the app to process payments efficiently and securely. It offers a 14-day trial but does not have a free version either.
Discover how the implementation of an appointment management software improved this small business's efficiency.
Tool 3: Digital Marketing Tools
Your beauty salon can take advantage of social media and email marketing to promote its services and attract new clients, as well as to create an identity and enhance emotional connections.
You can send newsletters with beauty tips, product and service news, and exclusive offers, which not only keeps your clients informed but also strengthens their loyalty to your salon.
Benefits:
- Increases the salon's visibility.
- Facilitates interaction with clients.
- Allows the creation of effective advertising campaigns.
Use Cases:
- Social media posts.
- Newsletters and email promotions.
Examples of Programs:
- Hootsuite: The free version allows you to manage up to 3 social media profiles and schedule up to 30 posts in advance. Paid plans vary depending on the number of users and accounts needed.
- Mailchimp: Includes artificial intelligence to help you design attractive emails. Its free version allows up to 500 contacts.
Discover in this infographic how to create an effective newsletter!
Tool 4: Data Analysis Platforms
These platforms allow beauty salons to analyze data about their operations and clients, helping to make informed decisions. They not only facilitate the understanding of data through graphs but can also help identify bottlenecks in appointment management or product supply.
From identifying peak demand times to adjust staff, to detecting the most used products to ensure they are never out of stock.
Benefits:
- Provides insights into business performance.
- Helps identify trends and opportunities.
- Facilitates staff organization based on data.
Use Cases:
- Analyzing customer behavior.
- Evaluating the effectiveness of marketing campaigns.
Examples of Programs:
- Power BI: Allows creating interactive reports and dashboards, included in the free version, but to share them and view others' content, a pro license is needed.
- Tableau: Automates the creation of interactive visualizations that you can share online, even in the free version.
More information on data analysis in Acelera pyme: Manage your small business data with Power BI.
If this article has inspired you to implement one or all the presented tools, you can see the related resources we offer or filter by the topic or sector that interests you most in our search engine.
Start your salon's digital transformation today!