Still don't know how to start your e-commerce? We know that creating an online shop is not an easy task. That is why in this post we have compiled a series of tips to do it through the solutions offered by the Kit Digital.
According to a study of Ecommerce in Spain in 2022 conducted by the IAB (Interactive Advertising Bureau), the penetration of online shopping continues to grow in Spain reaching 78% of Spanish internet users aged 16 to 70 years. This represents a total of 24.7 million Spaniards. It also shows that the most popular shops are online exclusives, and shops that combine hybrid models.
This boom in e-commerce is largely due to the need of today's consumers to optimise their time. It is therefore important for SMEs, freelancers and entrepreneurs to go digital and start marketing their products online.
If you are thinking of opening your own online business, the Kit Digital Programme offers you digitalisation solutions to do so. In addition, if your business has an online platform, you can take a self-diagnosis test to evaluate whether to invest the help of the digital voucher to optimise your website, or choose other alternatives included in the catalogue of digitalisation solutions.
What are the main keys to creating an online shop?
Whatever your decision, before starting your e-commerce project, you should consider the following aspects:
- Product choice
When starting an online business, it is important to have some knowledge about the product and the sector you are dealing with. If you already have a physical shop, you can select your catalogue and digitise it. If not, you will have to choose the products you want to market and carry out product tests to check their viability and potential in the market.
- Search for suppliers
When choosing suppliers, you should consider aspects such as minimum orders, delivery times, channels of action and complaint deadlines. If you already have a physical shop, you can use the same trusted suppliers as long as they meet the established delivery times and quality standards.
- Competitor analysis
To be successful in online sales, it is essential to carry out a study of the competition (both online and offline). To carry out this analysis you can use tools such as SemRush or Ahrefs that gather information about the positioning of the competition in the main online search engines (such as Google or Bing.56). You can even make use of social listening tools such as Sprout Social or Hootsuite. This study of the competition is important to know what positioning we are going to have in the market and where we want to go.
- Choosing a technology platform
To set up your own website, you can, for example, use WooCommerce, the open source e-commerce plugin for WordPress. This tool is characterised by its simplicity in setting up databases of the products offered. Another simple option is Shopify, a cloud-based storage platform, which is ideal for setting up an online shop without any technical knowledge. However, it is advisable to enlist the help of professionals for the design of the website. Thanks to the Kit Digital solutions, you can count on this help.
- Design based on user experience
In addition to an attractive design, you can incorporate a search tool for the product or service. It is important that products have good descriptions including attributes and features in line with your brand manual.
Advantages of having an online shop
Now that you know the main keys to create an online shop, know its advantages:
- Sales expansion: thanks to e-commerce you will be able to expand your business without the need to stick to the geographical barriers of physical commerce.
- Personalisation of the shopping experience: thanks to the various CRM tools that exist, you will be able to get to know your consumers in depth and thus adapt their shopping experience according to their needs.
- Increased customer loyalty: once you know your customers' behaviour, you can build customer loyalty by offering them exclusive discounts or loyalty programmes, among others.
- Improve the image of your business: if you offer a good sales platform, your company will improve its corporate appearance.
After all, the impact of technology and digitalisation is playing an increasingly important role for businesses. That is why the Kit Digital Programme is the perfect opportunity to boost businesses in the digital world. By applying for the digital voucher, you can benefit from a grant of up to 2000 euros for the creation of a website for the sale and purchase of products and/or services. Don't wait any longer and take the leap towards digital transformation!