Did you know that every 15 seconds a new user registers on a social network?
These platforms make it easier to reach customers, help you get valuable information, and make your brand grow. If you are interested in opening an account on social networks, in this post we tell you how to do it thanks to the help of the Kit Digital.
According to a report by Digital Report 2021, one in two people use social media, which would amount to 3.78 billion users worldwide.
Taking advantage of this technological boom, companies are using social networks to market their products, connect with customers and promote new business. Below, we tell you which are the most used networks by companies in Spain.
What are the most popular social networks among businesses?
Find out which are the most used social networks by companies and their main uses:
LinkedIn: the social network for companies par excellence. It allows to generate synergies, collaborations and meetings between companies. In corporate profiles, it is important to specify the main characteristics of the company and publish updates to attract the interest of other companies.
Twitter: in general terms, this platform has a more institutional function for establishing simple communications, communicating news and networking. In addition to its own publications, complementary actions such as retweets and direct messages are also important to generate engagement and community.
Instagram: focused on visual information, entertainment and, in particular, brand image. With original and attractive content, you can reach your target audience to promote your products. It is also the social network with the highest engagement capacity.
TikTok: with more than 1.2 billion users, it is one of the most successful social networks. Its short music videos attract the youngest audience. In addition, the possibility of going viral with few followers is much higher than in any other social network.
WhatsApp business: this WhatsApp format facilitates interactions with customers. Designed similarly to WhatsApp messenger, it allows you to send messages and multimedia content. With the business profile, you can also display important information such as address, email and website.
Now that you know the most suitable social networks to create your company profile, discover all the benefits they can bring to your SME.
Advantages and benefits of having a company profile on social media
More than 40% of digital consumers use social media to research new brands or products. In this way, social networks become the ideal place to interact with the community. Among its benefits, the following stand out:
Increased brand awareness: thanks to exposure, social media is a natural place to reach new potential customers. For example, if you are a tortilla company and you run an online campaign celebrating International Tortilla Day, you will reach more customers.
Humanisation: they also have the ability to create a real human connection. Instagram lives, for example, have allowed many small businesses to connect with their followers, and thus establish links.
Increased web traffic: sharing quality content will help you drive traffic to your website. In addition, you have the possibility to create ad campaigns to increase your target audience.
Boosting sales: linked to the increase in web traffic, social media will also help you increase sales. For example, if after a successful publication, many people enter your website, your sales will also increase.
To achieve these benefits, it is important to consider which social networks your target audience is on and how best to target them. For example, a shoe shop should certainly not follow the same strategy as a flower shop. In this way, it is important to identify what the consumer demands from us and what will be the best platforms to serve them.
As well as helping us to communicate with our customers, social media will also help us with our marketing strategy. According to a study by Hubspot, 73% of marketers believe that social media marketing strategies are key to maintaining closer interaction with customers. Thanks to a good social media marketing strategy, you can improve your image, reputation and brand authority. In addition, you will have a better search engine ranking.
If you want to enjoy the benefits of social media, the Kit Digital social media management solution is for you. Thanks to this solution, they will help you to: build a Social Media Plan; monitor and optimise your social networks; manage and publish weekly. Don't wait any longer and start promoting your company on social networks.