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Instagram broadcast channels: discover their usefulness

11 Oct 2023. 10:33
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  • SME maturity
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Digital strategy

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Have you heard of broadcast channels on Instagram? It's a new feature that allows users to create public conversations with followers - read on!

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With more than 2 billion monthly active users, Instagram is one of the most popular social networks in the world. This platform presents unique functionalities unique to connect with the target audience and build a community.

Recently, they have incorporated broadcast channels. Read on to discover what they are and how to use them.





What are dissemination channels?

Broadcast channels are a space where users can share content with their followers in a public way. This content can be of any type, such as text, images, videos or audio.

These channels can be very useful for your SME as they offer the possibility to:

  • Interact with your followers in a more personal and closer way.
  • Share more spontaneous and authentic content.
  • Promote your products or services more effectively.


They are also a very versatile tool that can be used for a wide variety of purposes. For example:

  • Share tips and recommendations about your industry.
  • To announce news about your products or services.
  • Organize events or contests.
  • Respond to questions and comments from your followers.


Step by step to create your own broadcasting channel

If you are thinking about creating your own broadcast channel, don't miss the following steps:

  1. Open the Instagram app and click on the "Create" icon at the top right of the screen.
  2. Select the "Broadcast channel" option.
  3. Enter a name for the channel and select the target audience.
  4. Tap "Create".
  5. Create quality content for your followers and share it with them.


Benefits of opening a broadcast channel on your corporate Instagram account

Broadcast channels offer a number of benefits, including:

  1. Improve communication with followers: they allow SMEs and freelancers to interact with their followers in a more personal and closer way. This helps to create a closer relationship with their target audience.
  2. Increase brand visibility: they represent an effective way to promote a company's products or services. By sharing quality content, SMEs and freelancers can increase their visibility and reach a greater number of people.
  3. Generate leads and sales: they can be used to generate leads and sales. By offering valuable and engaging content, SMEs and freelancers can attract new customers.


To achieve these benefits, it is important that you share on relevant and quality content channels for your target audience. In addition, it is good to promote your broadcast channel on other platforms to reach a larger number of people. You are now ready to create your own broadcast channel, you just need to get started!

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