If you are looking to boost your online presence and optimize the content management of your website, this post is of interest to you. We tell you what WordPress is, and the features offered by this content management system.
You may have heard of WordPress. It is a very popular open-source CMS for building, modifying and maintaining a website. With an intuitive interface and a wide range of features, it is an easy and practical tool for beginners and advanced users alike.
Read on to understand what it is and what advantages it can offer your SMB.
What is WordPress and how is it useful?
Thanks to this platform, you can edit and publish your content easily. In this way, it is a highly useful tool for SMEs and freelancers due to its versatility and ease of use. In addition, it offers a wide range of themes and plugins that allow you to customize and expand the functionality of websites, adapting them to the specific needs of your SME.
Its numerous templates and functionalities allow you to have a professional and attractive online presence, as well as to promote products or services, interact with customers through contact forms or comments, and even sell products through an integrated online store.
Learn about the advantages of using WordPress
Among the advantages it can offer your SME, the following stand out:
Ease of use: no advanced programming or web design knowledge is required to start using it. Its intuitive and user-friendly interface allows you to create, edit and manage the content of your website easily.
Search Engine Optimization (SEO): offers numerous tools that help optimize SEO positioning. For example, it includes the ability to customize meta tags, generate friendly URLs or manage header tags among other functions.
Quick adaptation: thanks to its scalability and flexibility, it can adapt to changing needs as your business grows. In addition, it can deal with a small blog or with large enterprise websites with a high volume of traffic and content.
Social media integration: it easily integrates with social media, allowing you to share and promote your content on platforms such as Facebook, Twitter, Instagram and LinkedIn. In addition, social sharing buttons and tracking widgets can be easily added.
Accessibility and localization: it offers built-in accessibility options as well as themes and plugins compatible with accessibility standards. It is also easy to localize and translate into different languages, allowing the creation of multilingual websites.
Thanks to its intuitive interface and active user community, WordPress is a good choice to boost your SME's online presence and reach a wider audience.
In addition, you can also count on the Website and Basic Internet Presence solution of the Digital Kit. The main objective of this category is that you can have a website to give you visibility on the Internet.
The maximum amount of the grant is €2,000 divided into:
0 < 3 employees: 2.000€.
3 < 9 employees: 2.000€.
10 < 50 employees: 2.000€.
Now that you know what WordPress is and how the Digital Kit can help you create your website, all you have to do is take the plunge!