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Power your creativity with Midjourney, the artificial intelligence that creates images

07 Dec 2023. 13:56
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    1. Inteligencia Artificial
    2. Nuevas tecnologías
    Scope to digitize
    1. ICT infrastructure

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Surely this last year you have heard many times about artificial intelligence and the new platforms that are emerging. But did you know that there is one that can create images? Meet Midjourney.

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Artificial intelligence is spreading around the world at breakneck speed. And in the last year, especially after the emergence of ChatGPT, these platforms have managed to enter the daily lives of many people thanks to their automatic learning and the number of tasks they are able to perform in just a few seconds.

However, to the already known chatbots that solve users' doubts quickly and that are able to maintain and simulate a human conversation, new tools have been added with one of the human being's own capabilities: creativity.

In this post, we are going to show you Midjourney, a tool that is capable of creating images in seconds.


Midjourney, the creative AI

It is a tool that uses artificial intelligence to create images from text. That is, if you want to create an image, you must describe in detail what you want to appear in it and Midjourney will create it.

Its name comes from the research lab that created it, an independent company headquartered in San Francisco, California, and whose team is led by David Holz, who has experience in other innovative fields such as virtual reality, and who has also previously worked at NASA.

Currently, Midjourney has a beta version with limited functions and with different payment options with which to achieve better creativities. In order to use these versions, you need a subscription. On their website, you can find the different options and prices depending on the use you want to make of it.


It is a tool that uses artificial intelligence to create images from detailed text.


What are its main benefits?

As you have seen, Midjourney is at the forefront of artificial intelligence, making it a powerful tool that you can start using to make the most of it and breathe new life into the communication creativities of your small business.

Among its main advantages, the following can be highlighted:

  1. High-quality images: Midjourney produces illustrations with a high degree of realism and has a maximum resolution of 1,792 x 1,024 pixels.

  2. Ability to generate striking visual effects: This allows the creation of more engaging content that captures the interest of audiences, ranging from realistic styles to more abstract ones.

  3. The possibility of elaborating images in an agile and fast way, which will allow you to save a great amount of resources such as time or your budget.

  4. Its feedback when improving its creativities thanks to user comments, which helps it achieve better results as its experience progresses.


How does it work?

Now that you know what Midjourney is and all it can offer to enhance the creativity of your small business, it's time to learn how you can start using this tool.

Remember that it has a beta option that you can use for free. If you want to start with it and try the tool, follow these steps:

  1. Visit the Midjourney website and log in to Discord, a communication platform that allows chatting or making calls with other users. You can register for free.

  2. Once inside Discord, you can join other channels to see what others are doing and get inspired by new ideas. Just click on one of their channels called Newbies.

  3. In these Newbies channels, you can start creating your own images, but it can be challenging since other users may be working on their creativities at the same time, and you may lose yours.

  4. However, there is a way to create your own channel without other users accessing it. Simply click on the "+" button on the left and create a study group for yourself and your friends.

  5. If you've created your channel within Discord, you now need to add Midjourney to your server. To do this, go back to one of the Newbies channels and look for a message with the Midjourney bot. When you find it, click on it and add it to your server.

  6. Finally, to create your images, in the 'Send message' bar, type your prompt, which is the instruction you give to artificial intelligence. Type /imagine and the description with which you want Midjourney to create an image.


Remember that you can customize the image to your liking by simply sending prompts to Midjourney with the modifications you want to make.

Artificial intelligence is increasingly present in our lives. Experimenting with it allows us to assess its results and evaluate whether it is a tool that can help improve the processes and day-to-day operations of a small business. In this case, Midjourney can be a facilitator that helps enhance the quality of the creative communications of your business.

If you found this tool useful and want to discover new platforms or tips to apply to your business, don't forget to subscribe to our newsletter.

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