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Power your website with Shopify

05 Jan 2024. 12:33
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  • SME maturity
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    Topic
    1. Presencia Web
    Scope to digitize
    1. Digital strategy

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If you have a website where you sell your products or you are simply thinking about opening an online shop, in this post we will introduce you to Shopify, one of the most widely used e-commerce tools in the world that can help you to expand your SME online in a very simple way. Let's get started!

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What is Shopify?

Nowadays, with the vast majority of businesses immersed in the online channel, finding ways to grab the attention of audiences has become a goal to achieve in order to drive business forward. One of the ways to achieve this for businesses that sell products is to have an online shop. This allows them to adapt to current consumer trends, i.e. online shopping.

Shopify is an e-commerce tool that allows businesses of any size and sector to create an online service to sell their products in an agile and flexible way. It was founded in 2006 by Tobias Lütke, Scott Lake and Daniel Weinand and has grown over the years to become a leading e-commerce platform in the world.

According to the platform itself, Shopify currently works with more than 25.000 businesses in Spain, 60.000 in Latin America and 2 million worldwide. These figures show that it is one of the preferred e-commerce tools for boosting companies' websites. But how does it do it? We'll show you below.

 

What are the advantages of having an online shop?

Before getting to know the Shopify platform in detail, it is important to dive into the e-commerce universe and the boost that having an online channel to help you develop your business can bring to an SME.

Here are the main benefits that an online shop can bring to your SME:

  1. Increase your visibility: an online shop allows you to reach customers in other geographical areas than your physical shop, so it is the perfect opportunity for more audiences to know your business. In addition, you can promote it at a low cost by using social media or SEO techniques to promote it in search engines.

  2. Improve your customers' experience: with online shopping, consumers buy products without having to travel. In fact, they have the opportunity to do it from the device they like, from the place they want and at the time they prefer. This creates a convenient and simple experience that makes a business better valued compared to its competitors.

  3. It creates a new sales channel: this format allows you to establish a new way of reaching customers and selling products. Its potential grows when combined with physical shops, social networks or sales on marketplaces to offer omnichannel experiences in which each person chooses how they want to buy your products.

  4. Discover new opportunities: in addition to these advantages, e-commerce allows you to monitor and analyse results and detect areas for improvement in SMEs. This is achieved thanks to free web analytics tools such as Google Analytics or trend search tools such as Google Trends.

 

How can Shopify help you optimise your website and boost your business?

Now that you know what Shopify is and the advantages that an online shop offers, it's time to discover how this tool can help you boost your business in the online world.

 

Shopify works with more than 25.000 businesses in Spain, 60.000 in Latin America and 2 million worldwide.

 

  1. Create an account: go to the Shopify website and enter the information requested by the platform. Here, you must enter, among other details, your name, the name of your company, your website and bank details.

  2. Choose a payment plan: choose from several options the one that best suits your needs and try the tool for free for a period of time.

  3. Customise the online shop: Shopify then shows you a series of templates to choose the one that best suits your product catalogue. All of them can be adapted in multiple ways and with multiple design options - whatever you prefer!

  4. Upload the products: finally, you only have to add the items for sale with a description with the information you consider most relevant about it, such as its size, its features or its function.

You're all set!

 

Shopify is a tool that requires no prior technical knowledge, so anyone can use it to start selling online. It also allows you to use more users so that your colleagues have access to the platform and integrates the possibility of using an unlimited product catalogue with different payment methods so that customers can choose their preferred one.

 

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