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Promote your real estate agency through the creation of videos

26 Mar 2024. 10:21
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  • SME maturity
    Middle
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Digital strategy

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Entradilla

Social media and the short video revolution have completely transformed the way real estate is promoted. In this post, we show you how to create quality content that helps you to connect with your clients and enhances their experience while they are searching for a new home.

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Descripción

Why create audiovisual content for your real estate business?

With technological advancements and increasing competitiveness in the market, it's becoming increasingly difficult to stand out and capture consumers' attention. For this reason, it's necessary to create dynamic and engaging content that sparks their interest.

In this regard, videos emerge as a great opportunity, particularly in the real estate sector, where they are highly useful for small and medium-sized enterprises (SMEs) and self-employed professionals. Combining image and video formats helps clients visualize properties more comprehensively. This captures their attention and helps them imagine their future life.

Additionally, the video format offers other advantages such as:

  1. Virtual tours: these enable reaching a larger number of clients by avoiding unnecessary travel. People can have initial contact with the property virtually before physically visiting if they're interested.
  2. Brand building: publishing engaging content helps expand your customer base and retain regular clients.
  3. Personalization: through the use of artificial intelligence tools, spaces can be personalized to match clients' tastes and needs. For example, placing certain furniture, implementing various decorative styles or materials, and color palettes.

However, creating a video can be a challenging task, as it requires significant time and resources to achieve the best quality and meet client expectations. But, thanks to artificial intelligence, SMEs can optimize production time and even add extra features.

Below, we present some tools you can use to start producing your videos.

 

What tools can you use?

There are different applications and online platforms focused on video editing, both paid and free. Some of these are:

  • BIGVU: it features integrated artificial intelligence and a specific section for real estate. Its functions also allow for publishing on social media and analyzing the impact of your videos. It offers a free version as well as other paid versions.
  • VEED.IO: it allows for the recording, production, and publication of videos, either creating them from scratch or using one of its multiple templates. Additionally, you can also conduct live broadcasts. It has a free version and various paid plans with features like automatic translation or avatars.
  • Vimeo: it offers numerous Artificial Intelligence functions and templates focused on real estate that you can take advantage of. You can also publish videos directly on all your channels. It's a paid service, but it offers a free trial.
  • Canva: it facilitates the creation of presentation videos using its templates and multimedia library. It has a free version and a paid pro version.
  • Promo: it contains numerous templates focused on the real estate sector. Additionally, its artificial intelligence function provides content recommendations. Also, you can plan and schedule video publications. It's a paid platform but offers a free trial version.

Additionally, there are software programs that facilitate the creation of virtual tours such as:

  • Matterport: by using digital twins, it allows for the creation of 3D property tours. It has a free version and various paid versions that integrate, among other features, artificial intelligence.
  • Floorfy: this tool allows you to create floor plans, 3D tours, and promotional videos of properties that can then be shared on social media. It also has the option for remote visits via video calls and features Artificial Intelligence. All its functionalities are paid.

 

To capture the attention of audiences and stand out in the market, it's interesting to have dynamic and visual content.

 

Now that you know how to create and edit videos of spaces, it's time to get your audiences to watch them!

 

Where can you publish these videos?

The main starting point will be social media. The choice of these depends on the target audience of your SME, as well as the type of content you are considering producing. You can use, for example, X, Instagram, Facebook, YouTube, or TikTok, where the impact of short and dynamic videos continues to grow.

The videos can also be published on your company's own website, generating direct engagement with the rest of the content. Or on real estate platforms such as Idealista or Fotocasa.

 

Are you ready to give your business a new boost? Start creating this type of content and discover the advantages it brings to your real estate agency!

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