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Rural Tourism: Its growth thanks to digitalization

21 Dec 2023. 12:58
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  • SME maturity
    1. Protección de datos
    2. Nuevas tecnologías
    Scope to digitize
    1. Business processes

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In recent years, rural tourism has experienced an unprecedented growth. In this context, new technologies have enabled businesses in the rural sector to reach wider audiences, provide a more meaningful experience, and enhance their operational efficiency. In this post, we'll tell you how this paradigm shift has occurred.

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According to a study by CaixaBank, rural tourism has switch from representing 10.9% of total tourism expenditure in 2019 to 11.9% in 2023. This data reflects that this type of tourism has strengthened after the pandemic, probably due to one of the most pronounced post-pandemic trends: the need to break away from routine and connect with nature to take care of physical and mental health.

Furthermore, the charm of natural environments is increasingly accessible thanks to the undeniable influence of digitization. Let us tell you more!


A stroll through rural tourism: Spain's Emptying Regions reinvent themselves

Rural tourism is an opportunity to revitalize Spain's Emptying Regions. Known for their serene landscapes and unique traditions, but also for the concerning depopulation they face, these territories now more than ever need to position themselves at the forefront of digital transformation.

Once forgotten, these regions are now reinventing themselves, using digital tools as a means to break geographical and cultural barriers. Digitalization has become the catalyst that allows these seemingly forgotten destinations to redefine their identity and personality, attract new visitors, and offer new experiences.


Digital growth to reach a broader audience

Thanks to digital strategies, Spain's Emptying Regions are beginning to position themselves as desirable and accessible tourist destinations. Online platforms and social networks serve as virtual bridges, connecting these remote places with a global audience that discovers and explores the natural richness from cities, creating anticipation and interest that were difficult to achieve before.

But digitization has not only revolutionized how rural destinations present themselves to the world; it has also improved the traveler's experience. From trip planning to the stay itself, technology has simplified processes, offering online bookings, detailed information about local activities, and the possibility to customize itineraries according to individual preferences.

From charming country houses to hidden inns in remote valleys, digital channels open doors to a global market, connecting people with destinations beyond conventional tourist routes.

Below, we introduce digital tools that make this paradigm shift possible.


Basic tools for the digitization of this sector

If you have a small business focused on rural tourism, there are a series of tools that will help you digitize your business. Don't miss out!

  1. Online Presence: Establishing a strong online presence is the first step toward digitization in rural tourism. Intuitive and appealing websites provide travelers with an authentic view of what to expect in their rural experience, from breathtaking landscapes to cozy accommodations or traditional culinary recipes.

  2. Online Reservations: Facilitating the booking process is crucial. Online booking platforms simplify access for travelers, allowing them to plan and secure their stay in rural accommodations with just a few clicks. This not only saves time for visitors but also improves operational efficiency for property owners.

  3. Social media marketing: social media is the bridge that connects travelers to rural tourism in lesser-known, out-of-the-way places. Effective marketing strategies on Instagram, TikTok and, for example, Twitter can increase visibility, generate interaction and, ultimately, be a source of inspiration for exploring rural destinations.

  4. Virtual experiences: digitization is not only about reaching more people, but also about providing an authentic preview of the rural experience. Therefore, video tours or interactive content allow potential visitors to immerse themselves in the magic of rural tourism from the comfort of their devices.


In summary, boosting digitization is necessary for rural tourism to continue growing and contributing to the development of Spain's Emptying Regions.

Undoubtedly, this sector must leverage new technologies to reach a broader audience, provide a better experience, and enhance operational efficiency. Will you join the digital change?

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