Trends in the digital transformation of companies this 2023

In the global economy, not having a digital presence is a barrier for any organisation. Today, technology not only makes people's lives easier, but also makes work easier in most sectors.  According to the report "Artificial Intelligence as a lever for generating value. Maturity of the market in Spain", prepared by IDC; a new way of working, new capabilities and tools will lead to an exponential growth of the Spanish AI market of 27% year-on-year in the period 2020-2025, which would mean reaching a market figure of 1,400 million euros in 2025.

On the other hand, according to a study by the San Antonio Catholic University of Murcia, approximately 70% of workers are expected to use artificial intelligence (AI) integrated into digital workspaces by 2023. With this integration of AI, the automation of repetitive tasks will benefit and, consequently, improve the quality of service in companies.

In this context of digital transformation, it is important to highlight the role played by small and medium-sized enterprises (less than 50 employees) in our country. In Spain, SMEs represent approximately 90% of the business fabric, exceeding the figure of 3,300,000 million. In such a changing digital environment, it is essential to adapt to new digital trends. Read on to take your SME to the next level!

Discover what companies face in the digital environment

Over the past few years, companies have faced major digital challenges that have helped them to connect more with the public. This changing landscape will not slowdown in 2023. Here's a look at the changes facing the digital world this year:

1. Accelerating digital transformation

New forms of teleworking have inevitably contributed to the acceleration of digital transformation. In this way, we are evolving towards "smart enterprises" in which systems and processes support each other to complete tasks. Over the next few years, we will see the continuation of innovations and developments in technologies such as artificial intelligence (AI), the internet of things (IoT) and virtual and augmented reality (VR/AR), among others.

Also, more efficient sales, improved service, more effective supply chains are some of the benefits your SME can experience with the implementation of these technologies.

2. Automatic troubleshooting

One of the great benefits of artificial intelligence is autonomous problem solving, i.e., without the need for human involvement.

According to the report Sizing the prize by PWC, global GDP could increase by up to 14% more by 2030 thanks to the use of artificial intelligence. In this way, this technology will pave the way for your SME to grow and evolve.

3. Technologies to improve the customer experience

By 2023, customer experience will be at the heart of strategies, with immersion and interactivity playing a key role. To this end, companies are investing in customer management platforms (CRM) and in the digitisation of processes. These tools have various benefits such as increased turnover or improved internal communication.

As competition in the labour market increases, companies are not only thinking about customer experience but also about employee experiences in order to retain the best talent.

4. Digital trust through cybersecurity tools

One of the most difficult tasks for an SME is to store information securely. As a result of the digital transformation, companies carry out a large part of their activity thanks to information systems generated by technological supports. Thus, as digitalisation increases, cybersecurity measures will increase. 

In this context, it is essential for your company to define and prioritise a set of information security projects in order to reduce risks. For example, to ensure the security of your website, it is necessary to implement security mechanisms such as SSL (Secure Socket Layer) digital certificates.

Over the next year, the companies that will excel in digital will be those that create smart experiences and leverage data to anticipate industry demands. 

We know that defining a company's digital strategy is no easy task - it's not just about choosing technology and implementing it. Before starting your digital strategy, you must consider the current situation of your business, as well as the current market trends. Don't miss the Digital Kit and the catalogue of digitalising agents that will help you adapt to the new digital trends!