Content type
Real case
Best practices study Boris Soler
13 Sep 2023. 15:37
Tiempo de lectura
5 min. of reading
Published by
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Logo Acelera pyme
Acelera pyme

Detail of the interviewed SME

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  • SME maturity
    1. Comercio electrónico
    Scope to digitize
    1. Digital strategy

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Boris Soler, a famous hairdressing salon in Malaga, shows how its presence on digital channels has enabled it to achieve customer recognition and commercial success.

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Introduction to the interview

The best practices study aims to present a business success story in which a significant increase in sales has been achieved. To achieve this growth, two key strategies have been implemented: active presence in social networks and automation of internal processes.

Boris Soler is a well-known hairdresser located in Malaga. It stands out in its sector for its innovative character, being one of the first to establish its online presence through its website, since 2007. This strategy has contributed significantly to its recognition and commercial success, increasing even more thanks to its active presence in the different social networks.

The starting point for the development of this study was the identification of the concerns of SMEs in various sectors, which expressed their interest in how to establish their presence in social networks and how to automate internal processes, among others.

Throughout the study, we show you how this company has managed to grow its business and optimize its internal processes through the use of various tools.

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