Content type
Real case
Best practices study La Tienda del Apicultor
25 Jan 2024. 11:41
Tiempo de lectura
5 min. of reading
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Detail of the interviewed SME

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  • SME maturity
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Digital strategy

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La Tienda del Apicultor, a Valencian SME specialized in the retail sale of beekeeping equipment, tells us about the digital marketing strategies it has carried out to position itself on the Internet.

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Introduction to the interview

The best practice study highlights a business success story in which an e-commerce SME has managed to stand out in the beekeeping sector. The company's success is based on effective implementation of digital marketing strategies, including search engine optimisation (SEO) for online and social media positioning, as well as effective promotion through paid acquisition channels.

La Tienda del Apicultor is an SME specialised in providing all the necessary equipment for beekeepers, as well as offering training in the field of beekeeping. Founded in 2016, the company has achieved leadership in the beekeeping sector in Spain and has expanded its presence in countries such as France, Portugal and Germany, among others. With a base of more than 100,000 loyal customers, it stands out as a benchmark in the beekeeping industry.

The starting point for the development of this study was the identification of common challenges of e-commerce SMEs from various sectors, which expressed an interest in strengthening their online presence and increasing their market success.

Throughout the study, we will show you how this company has managed to grow in the market by effectively implementing digital marketing strategies and strengthening its online presence.

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