This real-life case highlights Casa Botín Restaurant, located in the heart of Madrid and recognized worldwide as the oldest restaurant in the world, according to the Guinness World Records. Founded in 1725 and a benchmark of traditional Madrid cuisine, this iconic establishment celebrates its 300th anniversary in 2025. Despite preserving its historical essence, Casa Botín has successfully evolved and adapted to modern times through a gradual process of digitalization.

The transformation began around 18 years ago with the creation of its first website. However, it was during the COVID-19 pandemic that digitalization took center stage. Health restrictions and the decline in tourism had a major impact on the hospitality sector, and Casa Botín was no exception. Faced with this challenge, the restaurant made a firm commitment to embrace technology.

They already had some digital tools in place, but the situation accelerated the implementation of new strategies, such as a special home delivery service and a more active use of social media to stay connected with customers. In addition, launching Google Ads campaigns and optimizing SEO were key to strengthening their online visibility and attracting new audiences. Far from being a temporary measure, digitalization has become a stable part of their daily operations. Today, Casa Botín continues to blend tradition and technology, proving that even the most historic businesses can innovate without losing their essence.