Términos de uso
You can use the resource for personal or informative use with attribution to the entity red.es following our terms of use.
Dulces Mimila is a small sweet shop and bakery located in the Canary Archipelago with over 60 years of history. They started with custom orders, and their clientele grew gradually, always relying on recommendations from existing customers to new prospects.
With the advent of social media, the company identified a key opportunity to gain visibility and expand its customer base. We tell you all about it in this real-life case!
Did you know that 22% of employment in the food sector in Spain is generated thanks to bakeries and pastry shops? According to data from the Spanish Conference of Bakery, Pastry, Confectionery, and Related Sectors, there are more than 12,000 SMEs dedicated to this activity, indicating that it is a large sector, both in terms of business volume and number of employees. Despite its artisanal tradition, the bakery and pastry sectors can significantly benefit from digitalisation, and there are cases that confirm this.
One of these companies is Dulces Mimila, a small confectionery bakery based in the Canary Islands with more than 60 years of history. Since they started with made-to-order sales, their clientele grew gradually, always relying on customer recommendations to new people. With the advent of the Internet and social media, the business identified an opportunity: to leverage social networks to increase visibility and expand the existing customer base.
The growth has been exponential. Since Dulces Mimila appeared on social media, just in the year 2022, it already has nearly 3,500 followers on Instagram. Moreover, its sales volume has grown significantly, to the point that in May 2025, they opened a second shop, this time in Gran Canaria.
Other real cases
